The Green Marketing Façade

Eyes on EnvironmentI wrote another piece for Nature’s Scitable blog, ‘Eyes on Environment’.

The Green Marketing Façade
The misuse of green buzzwords in marketing and why we shouldn’t automatically condemn ‘unnatural’ methods of food production.

Give it a read folks.

http://www.nature.com/scitable/blog/eyes-on-environment/the_green_marketing_fa231ade