The Green Marketing Façade

Eyes on EnvironmentI wrote another piece for Nature’s Scitable blog, ‘Eyes on Environment’.

The Green Marketing Façade
The misuse of green buzzwords in marketing and why we shouldn’t automatically condemn ‘unnatural’ methods of food production.

Give it a read folks.

http://www.nature.com/scitable/blog/eyes-on-environment/the_green_marketing_fa231ade

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Guest Blogging For SciLogs.com

My Article

I’m at it again! Here’s a new guest blog post for SciLogs.com titled ‘Insights of Evolutionary Psychology: Humans Are Not Special’.

“appreciating our position in the grand scale of evolutionary history is key to inspiring people to preserve our planet and the other species we share it with”

Hope you enjoy.

http://www.scilogs.com/guest_blog/insights-of-evolutionary-psychology-humans-are-not-special/

Guest Post For Nature’s ‘Eyes On Environment’ Blog

Eyes on EnvironmentJust had my first guest blog post published on one of Nature’s Scitable blogs called ‘Eyes on Environment’.

Unique and Alone on the EDGE of Existence
How to maximise biodiversity when resources are limited: calculating priority species in conservation.

Have a read!

http://www.nature.com/scitable/blog/eyes-on-environment/unique_and_alone_on_the?isForceDesktop=Y

Mass Extinction Event, BEWARE!

Most people probably don’t realise it but we are currently in the 6th mass extinction event that our planet has ever known! The last one, the K-T (Cretaceous-Tertiary) extinction 65 million years ago, wiped out the dinosaurs and 75% of the species alive at the time – another saw as many as 95% of species disappear. The KT extinction was probably triggered by a large asteriod hitting the earth and causing major changes to the global climate, which could have lasted thousands of years. This one has been called the Holocene or Anthropocene extinction and is being clearly caused by HUMAN ACTIVITY. When we think of it in geological terms it becomes frighteningly obvious that we are making very rapid and unnatural changes to the biodiversity on this planet. Most extinction events lasted for thousands of years yet the current one has been noticeable in just the last 50! This does not bode well for the future; this is our warning! It is our responsibility to recognise and react to this devastating situation and start making serious conservation progress, before we see mass ecosystem collapse. It’s not just a moral obligation but a matter of the survival and well-being of our own species as inhabitants of this planet. So spread the word and stop hoping that someone else will sort out the world’s problems.

Extinction Symbol

This symbol represents the current mass extinction, click it, draw it, spread it around and help raise awareness.

Social Media: the Key to Promoting Greener Living?

We can unite and act as one through the immense power of the internet and we have the tools to be completely transparent in our actions. Social media needs to be utilised for sharing useful information to people in a grand movement to change the small things in people’s lives that can make the big difference. Too many people are still influenced by traditional news outlets that are heavily influenced by politicians, and fail to give unbiased accounts of key issues.

Public opinion on genetically modified organisms is just one example. From where I’m sitting they are a crucial addition to our solutions for global food shortages with very little risk, huge nutritional benefits and greater crops yields. All crops are genetically modified from their ancestral wild types, the only difference is that we can now make specific desirable changes without having to perform years of trial and error selective breeding. GMO’s are no different to other crops or livestock, they are simply derived from a more efficient selection method. Yet the UK and EU still ban them, despite years of evidence proving their worth! Clearly there are far too many barriers in the way of making any sort of meaningful changes in political systems worldwide; if a consensus has been reached in the scientific community there should not be hurdles and endless bullshit standing in the way of change. Similarly for climate change, the damage we have done (and continue to do) requires us to act quickly else catastrophic extreme weather is only going to become a more regular occurrence. Yet as a global community we are infuriatingly sluggish and flakey when it comes to committing to ambitious, essential carbon emission targets.

Humans are one of the most social animals on this planet and have possibly the most complicated language system ever seen. This facilitated our huge cooperative childcare as well as food gathering, hunting and sharing. We must use this ability to communicate on enormous scales, now enhanced by the internet, to connect and act as one in order to live sustainably on planet Earth. If we don’t make some radical changes in the very near future then we will simply drive ourselves extinct, along with the majority of all life on Earth.

Here’s a Blog

Well here we have my blog. Simon the Scientist. It’s not a joke my name’s Simon and I’m studying Biology to become a proper scientist, ya know? Got to thank N J Bankhead for that one though.
What I have to offer – a commentary on the quickly changing world that we humans are rather sketchily trying to oversee. I’m trying to make sense of it all myself, perhaps I can help others see things clearer too.
How I see the state we’re in – we’re in a crucial revolutionary state of being, very close to a tipping point that could see the world as we know it cease to exist. But I remain optimistic – I believe humanity has common sense. It’s no wonder we’ve taken so long to recognise these literally global changes, our evolved psychologies’ are tuned to the world around us on a scale orders of magnitude too small, in terms of present day global-community problems. Yet we have successfully transcended the brains of a single man or woman and we are finding long-term solutions that can lead to a healthy planet. We have yet to save planet Earth but we at least know we can and have glimpses of how to do it.
 
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